Bobby Schubenski is a successful entrepreneur, best known for co-founding Blackcraft Cult, a lifestyle apparel brand that has gained significant popularity, especially within the alternative fashion community. As of 2025, his estimated net worth is between $2 million and $10 million. His wealth has primarily been accumulated through his business ventures, particularly in the fashion industry.
Early Life and Career
Bobby Schubenski was born on August 29, 1988, in Pennsylvania. He began his entrepreneurial journey with a modest investment of just $100 and 40 black T-shirts. Schubenski gradually expanded his business by implementing grassroots marketing strategies and leveraging partnerships with musicians and bands. His ability to connect with niche markets and create a unique brand identity helped Blackcraft Cult grow from a small operation into a widely recognized name.
Schubenski’s early success was propelled by the brand’s presence in major publications like Rolling Stone and Alternative Press. This exposure allowed him to gain credibility and build a strong customer base.
Business Ventures
Blackcraft Cult, under Schubenski’s leadership, evolved from a small startup into a prominent brand in the lifestyle apparel sector. The company’s product line includes clothing, hats, accessories, and other merchandise. Schubenski’s focus on high-quality designs and his ability to tap into the alternative fashion market played a major role in the brand’s success.
In 2014, Blackcraft Cult underwent a major business transformation by merging with Blackcraft Emoji Incorporated, which allowed the company to go public. This strategic decision helped expand the brand’s market presence and accelerate its growth. The merger enabled Schubenski to take the company to new heights, solidifying its position in the apparel industry.
Personal Life
Bobby Schubenski’s personal life has also attracted attention due to his relationships with well-known figures. He shares a daughter, Jordan Elizabeth, with his former fiancée, Rosa Mendes, a retired professional wrestler. In 2022, Schubenski became engaged to Noella Bergener, a former cast member of The Real Housewives of Orange County. Their engagement has been well-publicized, and the couple frequently shares personal moments with their followers, showcasing their relationship.
Net Worth Breakdown
Bobby Schubenski’s wealth comes from several key sources, including his leadership of Blackcraft Cult, his entrepreneurial ventures, and his influence in the fashion industry. The majority of his net worth is attributed to the success of Blackcraft Cult, but his partnerships and personal brand have also contributed to his financial standing.
| Source of Income | Estimated Contribution |
|---|---|
| Blackcraft Cult (Apparel Brand) | $3 million |
| Business Ventures and Partnerships | $2 million |
| Personal Brand and Media Appearances | $500,000 |
| Total Net Worth | $2 million to $10 million |
Conclusion
Bobby Schubenski’s estimated net worth of $2 million to $10 million reflects his successful career as an entrepreneur and his strategic leadership of Blackcraft Cult. His ability to build a niche brand and connect with the alternative fashion community has played a significant role in his financial success. As Blackcraft Cult continues to grow and evolve, Schubenski’s influence in the fashion industry is likely to increase, contributing further to his wealth.